Live From Innovate (pt.2)


Session 1: Guy Kawasaki “The Art of Innovation”

  • Make Meaning: The root of great innovation is the desire to make meaning. Think about the meaning you make.
  • If Nike can create meaning with cotton. leather and rubber…imagine what we can create with God and Jesus Christ.
  • Make Mantra: 2 or 3 words that explain why you exist.
  • Jump to the Next Curve: Get to the next curve, don’t duke it out on “this” curve. Innovation takes place when you jump to the next curve.
  • Roll the Dicee: 5 qualities of innovation
    • “D” – Deep…More functionality.
    • “I” – Intelligence…Think
    • “C” – Complete…Quality in ministries.
    • “E” – Elegant…Simplified usefulness
    • “E” – Emotive…Draw on emotion
  • Don’t Worry be Crappy (Guys word…really it was on the slide): D0n’t wait for the perfect “world” to be innovative. You may produce a flawed product, but you’ve still produced a product.
  • Polarize People: You cannot appeal to everyone. If you try, you will end up with mediocrity. Not everyone will like what you do, but it’s better than no one caring what you do.
  • Let a Hundred Flowers Blossom: Don’t be afraid if the “wrong” target is attracted to your innovation (service). Welcome them! Do your surveys…why are these people coming? Why are others not?
  • Churn, Baby, Churn: Version 1.0 should evolve into version 1.1, 1.2, 2.0 etc…Keep innovating.
  • Niche Thyself: Marketing isn’t a bad word.  Producing a unique, valuable product (church environment).
  • Follow the 10/20/30 Rule:
    • 10: Slides in a presentation (My Sr. Pastor is squirming in his seat as I type)
    • 20: Minute “pitch” (Again…he’s squirming)
    • 30: Font size in a presentation
      • Use a dark background
      • Use a Sans Serif font
      • Fill or left justify
  • Don’t Let the “Bozos” Grind You Down: There will be nay sayers to any innovation. New word “Bozosity”…Love it!

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